Why go all out as a web/branding company?
I don’t know whether there are any readers here and I am not counting on it but for the sake of discipline; sorry about the prolonged gap between this and my previous blog entry.
It has been a busy couple of days with a lot many experiences [most of which shall be making their way in this text].
The reason I write this post is the fact that I came across a disturbing number of people in my field who have no idea and exposure to different areas in technology which directly/indirectly affect their industry. Sadly so, I am not an exception. Before we actually begin, I shall just reiterate this is from the perspective of a web and branding company but is not restricted to these only. It applies to any company/service that is based online or works on systems and breathes in interface.
Most 25-30 year olds among us will remember that in our days of education; our exposure was to text-based computing [DOS]; and we were seeing GUI [Graphic User Interface] making waves. It was a thrill to see and use the mouse. And we studied from thick textbooks that told us touch interface would soon be a possibility. I am not a cynic but I had definitely not expected the near future to be so near.
So, what was basic and expected for us is now ancient and basic for our present generation respectively.
Text/Typing based computing is obsolete
Graphic interface is at a mid saturation level
Touch is today the industry standard
I use this example just because it helps us to understand the distinction. Touch was something oblivious to us. And the same is for text operating systems today. These mediums differ on a time or chronology basis. My concern here is that there are various mediums of computing that although being in the same timeline are oblivious to some of us.
If you are a person that provides an online business or something that works with computers, you need to understand that it is not a given constant that your customer is going to be using the same system that you are. You may be on Windows, your supplier might be on Mac and your customer might prefer Linux.
Before conceptualizing this post, I thought to lead by example. I have purchased a Mac that adds to the Windows 8.1, Windows 10, Android 4.4, iOS 8.1 that I already had. This way I am trying to cover all kinds of systems and devices that my customers might be using. So I see a problem before they point it out to me.
Marketers need to understand that a customer doesn’t have the time to look into these deep technicalities. For them the company and service is reliable, if somehow, it just ‘works’.
So, before you set out on a failing presentation/campaign; make sure you have done your homework because chances are that your customer may be using an OS that is not your primary choice.
PS- to the Mac techies out there, some help to this noob shall be appreciated [must-haves, tips and tricks]
Leading computer OS platforms:
Windows, Mac, Linux
Leading Mobile OS platforms:
Android, iOS, Windows Phone,
Leading Web Platforms
PHP, Joomla, WordPress